What's Hot In Wellness

A monthly roundup of the wellness trends, products, and internet buzz everyone's talking about.

Welcome to the very first Wellness Debrief. 🪽

Every month, I spend an embarrassing amount of time reading articles, saving TikToks, scrolling industry reports and falling down wellness rabbit holes. Instead of letting them collect dust in my Notes app, I thought...why not put them all in one place?

Think of this as the text I’d send the group chat if we all happened to be equally obsessed with wellness.

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• AI "wellness influencers" are selling supplements with fake credentials
  Listen, I need you to sit down for this one. The New York Times did a deep dive into AI generated “wellness experts” selling supplements online, complete with fake diplomas hanging on their fake office walls. Truly unhinged. If you’ve ever bought a supplement because someone in a lab coat told you to, this one’s for you.— The Fake Influencers Selling Wellness on Your Feed (secondary coverage, NYT original is paywalled)

• Everyone’s an “Optimizer” Now and Beauty Knows It
  WWD just named the consumer that’s merging beauty, aesthetics, and longevity into one identity… the “optimizer”. I’m calling it now…this is the label we’ll all be using by the holidays.-Optimizers Are Redefining Beauty

• Stanford May Have Found Nature’s Ozempic
  Researchers found a molecule that suppresses appetite the same way Ozempic does, minus a lot of the side effects. I cannot stop thinking about what this means for the next stretch of the GLP-1 conversation.
  -via Science Daily

• Tired Girl Beauty Is Having a Moment
  Smudged lips. Undone hair. Beauty that looks like you actually slept nine hours (or didn’t). Elle is calling it the aesthetic of the year, and honestly, it feels like permission to stop trying so hard.-Precision Is Out

• Menopause Finally Gets Its Retail Moment
  Naomi Watts’ brand Stripes just landed in Ulta, and the Women’s Wellness Summit spent real time on menopause, sexual wellness, and longevity as beauty adjacent categories. So, so overdue.-Women’s Wellness Summit Takeaways

• Your Gums Might Be the Next Wellness Frontier
  Poosh’s 2026 predictions have oral health and lymphatic drainage moving from occasional spa treatments to daily, low effort habits. Random, maybe. Am I already looking into a gum health routine? Also yes.-Top 5 Wellness Predictions for 2026

• Coffee Just Keeps Winning
  New AHA guidance on how much coffee is actually fine to drink daily, plus a long term study linking coffee to lower rates of liver disease. Choosing to see this as a sign to keep my second cup.-AHA coffee review

• Everyone's Mirror Is About to Start Judging Your Skin
  There's a $795 AI powered smart mirror making the rounds (Swan Beauty) and TikTok is obsessed. It scans your skin for wrinkles, pigmentation, redness, and more, then builds you a personalized skin health score. A little dystopian, a lot addictive.- Marie Claire

• Camp Poosh Is the Blueprint for Wellness Events
  Four days, one estate, cold plunges, IV drips, and a live performance. Kourtney’s Camp Poosh is basically a masterclass in turning a wellness retreat into content gold. Taking notes for every brand activation moving forward.- Poosh

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